Glitz India Fashion (www.glitzindiafashion.com) is more than just an online boutique it represents a modern retail experience rooted in Kerala’s rich textile heritage. Founded in 2015 by designer and entrepreneur Raseena Jamal, this online and offline boutique has become a go-to destination for women seeking thoughtfully curated traditional Indian outfits with a contemporary flair. Featuring everything from salwar kameez and kurtis to designer sarees and bridal wear, Glitz India Fashion combines regional craftsmanship with ease of online shopping, all while ensuring accessible prices and customer-focused services.
The Story Behind Glitz India Fashion
What started as a passion project in Alappuzha has grown into a thriving multi-channel fashion brand. With over 20 years of experience in textiles and design, Raseena Jamal built Glitz India Fashion to offer women a platform for self-expression through clothing. She aimed to make designer wear approachable not just for weddings and festivals, but for daily wear as well. The boutique opened its website in 2015, making regional Indian fashion accessible across Kerala and beyond
Vision and Values
The brand is driven by a simple belief: fashion should be an extension of personal identity. Glitz India Fashion aims to blend tradition with trend, offering styles that flatter daily routines and special occasions alike. Whether it’s a formal Anarkali suit or a breezy cotton kurti, the brand puts versatility at the forefront
Product Categories and Offerings
Glitz India Fashion caters to a wide range of preferences, focusing on women’s traditional and fusion wear. The catalog continues to expand with fresh designs and fabrics.
- Kurtis and Tops: Available in cotton, georgette, linen, silk, and more. Customers can pick from casual styles and statement pieces
- Salwar Kameez Sets: Includes churidars, Anarkalis, straight pants, and matching dupattas designed for comfort and elegance
- Sarees: A selection of cotton, silk, organza, and modal-silk sarees curated for everyday elegance and festive appeal
- Bridal and Designer Wear: Specializing in blouses, lehengas, and hand-embroidered outfits tailored for weddings and events
- Accessories: Dupattas, belts, and other add-ons enhance styles and customize outfits
Shopping Experience and Services
Designed for convenience, the Glitz India Fashion experience includes:
Online Storefront
The e-commerce site offers easy browsing via categories like ‘New Arrivals’ and ‘Most Selling.’ Details such as fabric types, prices, and available sizes are transparent, enabling users to shop confidently
Multiple Payment and Shipping Options
Customers enjoy a choice of payment methods including credit/debit cards and UPI. The company provides free shipping for orders over ₹3,000 and partners with courier services for reliable national delivery
Tailoring and Customization
For many customers, the boutique’s promise lies in personalized tailoring. Offered in-store and online, customizable stitching accommodates bridal needs and size variations
Pricing and Quality Assurance
Glitz India Fashion balances affordability with quality. It aims to provide fair pricing while sourcing fabrics from trusted suppliers and maintaining strong quality control
Transparent Policies
Prices are displayed clearly no hidden fees. Seasonal sales and bundle offers further enhance value, and pricing is reviewed regularly to stay competitive
Fabric and Craftsmanship
Offering a diverse textile range, the boutique sources everything from soft rayon to premium silk. Garments reflect careful stitching and thoughtful designs tailored to Kerala’s climate and tastes
Customer Feedback and Reputation
With consistent praise for quality and delivery, Glitz India Fashion has garnered a loyal online customer base. Reviews highlight easy ordering, quick deliveries, and satisfactory product quality
Local Community Engagement
Its physical stores in Alappuzha and Ernakulam offer a tactile shopping experience. Women’s entrepreneur networks recognize the boutique as a beacon of regional fashion innovation
Community and Empowerment
Led by a female founder, the brand supports women’s entrepreneurship and local artisans. It merges handcrafted techniques with modern design to empower its community and preserve cultural craft heritage
Challenges and Growth Prospects
As Glitz India Fashion grows, it faces challenges like competition and scaling operations. However, its clear brand identity, quality focus, and customer service position it well to expand beyond Kerala and cater to a global audience seeking ethnic fashion.
Opportunities Ahead
- Expanding custom tailoring to more regions via virtual consultations.
- Launching curated collections with sustainable or artisan-crafted fabrics.
- Hosting seasonal Pop-up events or trunk shows to strengthen community bonds.
Glitz India Fashion exemplifies a modern boutique that bridges tradition and innovation. By offering high-quality salwar kameez, kurtis, sarees, bridal wear, and more under one roof, the brand celebrates women’s fashion and craftsmanship while embracing entrepreneurship. With transparent pricing, customer convenience, and a strong designer ethos, it continues to make ethnic wear more accessible and relevant. As it evolves, www.glitzindiafashion.com is set to nurture its reputation and strengthen its influence in both regional and online fashion landscapes.
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